Author: sor752

Challenges Every Small Business Struggles With

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In the first year of towing company business, small companies come up against a lot of challenges. Some of them are harder than others to overcome. Stats have shown that 20 percent of small businesses fail in their first year. By the end of the fourth year, 50 percent of these businesses go under, and by the 10th year, that number rises to 80 percent. With survival rates like that, it is easy to understand while most business owners face fear years struggling as far as their businesses are concerned.

Here are some common of the most common challenges small businesses face.

Finding customers

The first one is not just a problem for small businesses, but a problem facing lots of businesses. Small businesses are not a household name and that is the reason they struggle to find customers. When looking for customers, their many channels you can look for customers including social media platforms. To find customers, you will need to start figuring who your ideal customers are. Craft an idea of what your ideal customers are and work towards building your buyer persona.

Increase Brand Awareness

If your customers don’t know who you are, they will not buy from you. Before a brand can be recognized, there are a lot of things a company does in the background to ensure its brand gets recognized. It takes time before a business grows to the level of having a recognized brand. There are many ways to spread brand awareness. One common method is through public relations. Another method is through marketing, which involves partnering with another brand to help inherit some of their image and reputation.  Another method is through blogging which entails running a consistent and high-quality blog to help build brand awareness.

Build an email list

To move prospects along their buyer journey and eventually to become your customers, you need to build trust by staying on top of things and providing value all the time. That process starts by getting prospects into your email list. You need to increase your email and maintain it all the time. Instead of buying or renting email lists, you need to build opt-in email lists. This will be an email list that is made up of subscribers who have voluntarily given out their email lists so that you can send them resources.

Lead generation

Another common problem faced by small businesses is lead generation. Generally, it can be challenging to generate enough leads to keep the sales team happy. Generating high-quality leads doesn’t come easy. A successful lead generation engine is what will turn website visitors to become prospective customers and provide you with a steady income stream. To make the lead generation process work for your business. you will first need to optimize your existing website for conversions. Your website is the most important tool you can use to turn prospects into customers. At any given time, businesses should always work on delighting their customers.

Categories: Uncategorized

How to Develop a Useful Email Marketing Strategy

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Email marketing is still one of the best marketing ways towing service and other businesses use to generate high returns on investment. But with an increasing number of brands investing in email marketing, it becomes harder than ever to capture the attention of your contacts and engage them in a meaningful conversation. Today, the key to crafting successful email marketing strategy lies in creating genuine trust with your online contacts and prospects and building long lasting relationship with them.

Here is how to come up with a successful email marketing strategy plan.

Have a strategy

Success will come from coming up with an inbound email marketing strategy. However, successful email marketing doesn’t happen without putting in work and effort. A large part of your business growth will depend on your ability to create meaningful human driven connection and interactions. Email is one of the perfect channels for engaging and delighting your contacts, and turning them into happy promoters of your products and services. When creating an email marketing strategy, you need to implement the right software, understand your full-funnel conversions, and have clearly defined goals.

Segment your contact list

Success in email marketing will come from segmenting and managing your contact list appropriately. Segmenting your email list to send the right message to the right customer at the right time. The more relevant your message is, the more relevant it becomes to engage with your subscribers. Segmenting will also help you to avoid sending wrong messages to the wrong people. It is important to build trust with your contacts, increase conversions and keep your contacts engaged.

Create high performing emails

Ensure you create high performing emails all the time. The ROI is not guaranteed simply by pressing the send button. Your contacts need to see genuine value in the conversions they are having with you before they can convert to customers or promote your business. The goals you set needs to be SMART and ensure each piece of your email supports that. Always send the right email to the right person and at the right time.

Optimize your emails

You need tom optimize your emails to drive conversions. There are two key areas you will be required to optimize – these include your email opens and your email clicks. To increase opens, craft an engaging subject line as its key to getting more opens on your email. You need to focus on the value you are providing upfront. To increase clicks, focus on coming up with click baits. A good one should be a mix of fun and be casual as well.

Choose the right email template

You need to choose the right email templates for your campaign. Your business will want to sell different types of emails to your contacts depending on different messages you want to sell. You need to define the different email formats and types your business needs, and create a set of consistent onboard templates. You must also deepen relationships with lead nurturing campaigns. Deepen relationships with your prospects with the goal of earning their trust and doing business with you.

Categories: Uncategorized

Ultimate Guide to Training for Customer Service & Support

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Customer service presents a unique opportunity for a company to connect with its customers in solving their problems and showing how they care. When customer service is well-executed, like in the case of Cape Coral Towing Service, it can resonate with customers for years to come. This shows the importance of training your customer support team and training your marketing and sales team as well. Service experiences are what stick most to your customers and work well in spreading the word for your business.

Customer support should never be an afterthought. With customers’ support, you will gain a complete understanding of what your customers need.

What is customer service training?

Customer service training involves coaching employees receive with the goal of improving support and satisfaction among customers. It is an iterative process that involves teaching skills, competencies, and tools needed to serve customers better as they derive value from your products and services. Any employee that interacts and deals with customers is eligible to receive customer service training.

Your existing customers present the best growth opportunity in expanding your business, as they can market your products and services through the word of mouth, a very powerful marketing feature. Today, employers who handle customers have different titles, including customer support, customer success, or customer service.

Importance of customer service training

Businesses should never view customer support training as an afterthought. With superior customer service, you have a competitive advantage in delivering and performing better than the competition. When hiring for customer service, there are specific skills you must look for.

One of them is emotional intelligence. Your customer service team will be dealing with different customer problems and some of these problems will probably require deep thinking. You need to have a representative who can patiently listen to customer concerns and take customer issues at their heart. However, this is not a skill that comes naturally to everyone. It is not something anyone can master, so it is important to have look for someone with high emotional intelligence.

Good communication

Customer service training can teach new and improved communication techniques. However, new hires should be able to showcase their ability to understand complex topics and communicate effectively. Your hires should be able to explain a complicated technical problem to someone who has less technical understanding.


Resourcefulness plays the difference between responding to a problem with- I don’t know and – I will find out. A resourceful person will have problem-solving skills that help them to take initiative and be creative in delivering according to expectations. These are some of the most important skills that can be cultivated through customer service training. Your candidates should display a high level of resourcefulness and be willing to figure out things on their own.

Another important factor is passion. While passion is not necessarily a skill, it is a fundamental part of going above and beyond in customer service. With passion, you will be able to provide service that delights your customers and turns them into promotes your business.

Categories: work

Tips to Make Customers Fall in Love with Your Brand

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brandThere is a reason why someone would choose an Apple product such as iPhone over other phones out there. There is a reason why clients in need love Kettering Towing Service over other companies. That reason is what we call choice of brand. If you want to make it in a business competitive world, you should not just aim at making a sale, rather try to establish a brand. Great brands are built from scratch, it is not an overnight success thing. Patience, hard work and research is key to building lasting brands.

If you want customers to fall in love with your brand, here are some key things you have to do.

Have excellent customer service

You need to ensure that you give your customers an excellent customer service, it must be a priority. Price is not always the determining factor when making a choice between your brand and that of your competitors. You need to provide excellent customer service to every customer, every time as this will make a big difference.

Customer Experiences

For your brand to stand out, you must deliver amazing customer experiences. Today’s world is hyper-connected and delivering customized and excellent customer experiences will go a long way towards ensuring you set yourself ahead of competition. Most companies believe that they deliver excellent customer experiences but this is contrary to what customers believe.


In your business dealings, you must aspire to be transparent and trustworthy. A customer will fall in love with a brand they can trust. You need to be always reliable and prove to your customers that your brand can be trusted. In all cash dealings, have a policy in place that shows you are transparent. If you have a return policy in place, ensure that it is fully implemented.

Encourage Feedback

A good brand is one that communicates with customers on what they want as well as what they should expect. You should encourage customers to share feedback be it positive or negative, as this helps to further strengthen your brand. Feedbacks give you an excellent opportunity to improve your business. As a business, you must recognize your responsibility and take charge of problems arising from your products. If there is a problem, be quick to admit it, apologize and do all it takes to have it fixed. Customers are ready to business with you again once you resolve their complains.




Categories: work

How to Create the Best Work Environment

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workspaceYour work environment has a significant impact on your drive, mood, and performance. So much of our time is spend in the workplace like I do devote offering towing service to clients, and it is pretty critical to ensuring that your workplace remains positive. It is not an easy task to create the most balanced workplace due to multiple personalities, deadlines, egos, stresses and a host of other challenges.

A healthy workplace environment is critical when it comes to maintaining a positive outcome out of a stressful atmosphere. When employees are valued and respected, they develop genuine happiness in their roles.  This makes them perform better and stay motivated to work as a team.  Every manager, department, and the employee has a role to play in making a workplace a better place to be. So what is the best way to create a more positive work environment?

What makes a healthy workplace?

To create a healthy workplace, you need to start by creating a workplace culture. Every company has their own corporate culture which determines its value. This culture creates a standard that employees have to follow. If a company has a positive workplace culture, the environment of the workplace seems to be healthier, and everyone has nothing unhappy about it. Excellent company culture is key to keeping employees motivated and productive. It helps companies retain their best employees.

Supportive workplace environment

Everyone has personal problems, and it is very human that some own emotions get through our workplace. You should not try to ignore personal issues that your workers face, but instead, find the core problem and the possible solutions that can come out of them. Your employees may begin to work depressed due to losing their loved one, and it is very logical you pay attention to the issues facing them.

Promote Wellness

WellnessA happy and healthy employee is a productive one. People who enjoy what they do are more likely to be engaged throughout with their work. It should always be in your best interests to keep your employees happy. Else, there might be issues of the resentment that can impact on the quality of their work as others may consider leaving. You can promote health and wellness for your employees by having a routine exercise program that can help kick-start their day. Always encourage a healthy lifestyle among your employees.

Engage with all personalities

Every workplace will be composed of different personalities, and you must determine how to handle all of them. Get to know your employees and know how to manage their characters. Have a fair employee policy that should hold all employees to the same system regardless of their position in the company. If a supervisor continually misses deadlines, you should keep them with the same accountability as you would hold junior employees. In case the company changes policies, ensure the same is communicated to every member. The key aspects that determine workplace culture include the handling and structure of the physical environment, health and lifestyle practices, and a supportive workplace environment.

Categories: work

DIY Soil Care Tips to Extend Your Plants’ Life

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soil careEven the very poorest soil can be given a new life. When the soil is in excellent shape, there is a decreased need to add fertilizers or pesticides. Involves the quality of your soil involves two key processes. The first one is adding more nutrients while the second one consists in adding organic materials such as garden compost and manure to improve its structure. When you add natural materials, you make the soil airier, and this helps in root development as well as improving its drainage.

In this guide, we have provided guides on different ways you can use to improve soil fertility, be it adding manure, mulching, composite and much more.


Know Your Soil Type

The first step to implementing DIY soil care involves knowing the type of soul you are dealing with. The soil texture and pH affect the way your trees and other plants absorb nutrients in the water. Most plants flourish with a neutral pH of between 6 and 7. Note that there are others which grow best in alkaline or acidic soils. Soil texture matters a lot too. Sandy soil feels gritty while a silty soil is more like flour. Soil texture determines how well it holds water, and nutrients it needs, its drainage as well as the ease of root growth.


Improve Soil Structure

You can improve the structure of your soil with the use of organic matter. No matter the type of soil you have, its structure can be improved. You can make clay soil more porous as well as making sand soil retain more water, by adding organic elements. Addition of organic matter (decaying remains of animals and plants) the decomposing organic matter releases nutrients that are soaked up by microorganisms. Adding these elements benefit the soil structure around any vegetation.

Loosen Compacted Soil

You can improve the drainage of your soil by loosening compacted soil. If the soil is too compact, the roots will face a harder time growing. This will make water percolate more slowly into the soil translating into poor plant growth. With simple steps, you can avoid soil compacting altogether. On your lawns, create paths and walkways to minimize foot traffic. Be sure to aerate the soil every fall to improve its airflow as well as drainage. You can also work towards improving your yard drainage. You don’t need to be a professional soil expert. Only work with what you have.




Categories: Gardening

Landscaping Tips to Bring the Best out of Your Home

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landscapingAn excellent landscape is the key to achieving the best look for your home. A good landscape can add value to your home. Not all landscapes are created equal, as poorly created ones look less appealing. When you are trying to sell your home, landscaping plays a vital role as it makes the home look inviting and appealing. Asides from selling a home, one that has an excellent landscape is more fulfilling and makes occupants feel a sense of belonging.

However, when it comes to landscaping, where do you start?  You can do it by yourself, which is very challenging, or you can make use of a landscape designer, but the prices are quite high. Here are some essential tips for those looking forward to landscaping their space.


Know Your Climate

Before you get too excited when it comes to landscaping your space, know the climate of your home, including the geographic location on the earth. Knowing the climatic conditions, you live in help in choosing the appropriate plants that will flourish in your space. You know equally know how much sun and shade different parts of your lawn will receive during the day.


Conduct Research

Conduct research beforehand as you plan out your gardening and landscaping strategy. Determine if you are going to do it in bits and phases or if you are going to hire a landscape professional to help you with the plan. You can ask for guidance from a local nursery farmer or from neighbors who have done landscaping in the right way.


Plant at the Right Time

Plant landscaping the appropriate time and season of the year. Note that the plants you plant will thrive better for many years to come if you plant them at the suggested times in the year, as indicated by gardeners and horticulturists.  You can visit gardening websites and ask for when it is the best time for the plants you choose to raise up.


Plan for Growth

When choosing how to landscape, note that the size of plants you choose and estimate how the plants will grow in the years to come. If you go for shrubs, will it be the type of vegetation you want in the next couple year to come? You need to get inspired when going gardening. You can get this inspiration from neighbors who have done it right, or by traveling to different areas of the town.

Categories: Gardening

How to Get Rid of Destructive Garden Insects

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gardeningNo gardener wants to see insects and to cause havoc to their flower beds and farms. Insects can be a menace, and it’s good to be armed with the right knowledge to protect your garden from these annoying invaders. Nothing ruins your yard and garden more than weeds do. Weeds can rob your plants of their vital nutrients and space. To prevent and protect your garden from weeds attack, here are essential and effortless steps you can take today;


Build Healthy Soil

The soil is essential in the supply of nutrients, oxygen, water and root support to plants as they need all these to thrive. One of the best ways to prevent pest problems is to build healthy soil. You can make healthy soil by limiting soil disturbance which leaves the soil surface bare. Practices such as crop rotation, mulching and adding composite can protect your soil.


Attract Beneficial Predators

Did you know you can protect your garden from attack by attracting only the beneficial predators? Beneficial predators include bees, ladybugs, spiders, praying mantis among others. Harmful ones include cabbage worms, mites, cabbage moths, cutworms among others. When you keep your garden diversified, you encourage year-round blooming which in turn attracts various types of beneficial insects.


Garden Monitoring

You should monitor your garden at all times. You should keenly observe and watch your crops from the harmful effects of pests, irrespective of how healthy the plants look like. Check the undersides of your crop leaves to ensure that there are no bugs hiding or layers of eggs awaiting hatching. If your plants are under attack, you will see deformed leaves, discolored leaves, others chewed and some with abnormal growth as a result of leaf galls.


Mechanical Pest Solutions

Devise mechanical pest solutions to avert the damage these creatures cause. You can use simple equipment and natural ingredients that provide a protective barrier between different plants and insects. Some of the critical obstacles include fences and nets that can keep animals away. You can try handpicking and plucking pests and their egg sacks. You can also lay traps to catch or lure pests away from plants.

Chemical Cures

Don’t forget the importance of chemical solutions such as organic pesticides. Note that you should only use approved chemicals. When using chemicals, start with the least toxic solutions such as garlic, corn gluten, kaolin clay, gibberellic acid among others. The moderately toxic ones include neem, boric acid, adjuvants among others.





Categories: Gardening